Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay a fee each time their ad is clicked. This type of advertising is commonly used on search engines, social media platforms, and other websites, where advertisers bid on keywords relevant to their target audience. PPC advertising allows businesses to reach a highly targeted audience and track the effectiveness of their campaigns. By setting a budget and carefully selecting keywords, businesses can control their advertising costs and achieve a high return on investment. Effective PPC campaigns require research, testing, and continuous optimization to maximize performance and achieve business objectives.