Google Analytics

Google Analytics is a powerful web analytics tool offered by Google that provides businesses with insights into their website traffic and user behavior. With Google Analytics, businesses can track important metrics, such as the number of visitors, bounce rate, and conversion rate, to gain a deeper understanding of their website's performance. It also allows businesses to track the effectiveness of their marketing campaigns, such as social media or PPC advertising, by tracking the source of the website traffic. Google Analytics provides businesses with valuable data to make informed decisions, improve their website's user experience, and optimize their marketing efforts for maximum ROI.