Google Ads, formerly known as Google AdWords, is an online advertising platform that enables businesses to create and display ads on Google and its partner websites. It allows businesses to reach potential customers who are actively searching for their products or services. Google Ads operates on a pay-per-click model, where advertisers bid on keywords related to their business, and pay when someone clicks on their ad. Advertisers can target their ads based on location, demographics, interests, and more, ensuring their ads are seen by the right audience. Google Ads offers a range of ad formats, including text, display, video, and shopping ads, making it a versatile platform for businesses of all sizes.